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Atelier NA opens doors in Dubai

French bespoke menswear brand offers 3D body scanner


Atelier NA, the leading brand for made-to-measure shirts and suits, has opened its first Middle Eastern boutique in Dubai. Atelier NA’s 1,431 sq ft store is situated on the ground level of the Millennium Atria Hotel in Business Bay.

Established in Paris in 2011, the French brand is setting its sights on the international market after making inroads within France. In 2015, the brand opened its first store outside of France in Belgium and then ventured into Switzerland in 2017. With 23 operational stores and over 110,000 customers in Europe, Atelier NA has now entered the Middle East market in partnership with UAE based Governor Apparel and aims to make its services accessible to gentlemen across the region.

Founded in 2019 with a mission to become a boutique menswear retailer, Governor Apparel is focused on bringing unique retailing experiences to the region.

With an objective to provide an elevated and a superior customer experience, the new concept store from the brand exudes sophistication. Its unique patented 3D body scanner means customers’ measurements can be taken in literally seconds – around 200 in one second - creating truly bespoke garments.

Atelier NA provides 100 percent customizable made-to-measure garments, at ready-to-wear prices.