Thursday 30 April 2020
European premium-wear and accessories brand Napapijri has launched its new future-proof concept retail space in The Dubai Mall, the brand’s first store in the city.
Central to the concept is elemental tension – a reflection of the current state of the world being in flux and made up of contradictions: old and new, urban and natural, artisanal and technical, sustainable and disposable, local and global. In store, natural elements are juxtaposed with man-made materials and raw finishes meet polished surfaces.
Napapijri is positioned as a brand for people who set out to make a difference for the future of the planet. The brand aims to become a platform to connect like-minded audiences, with its stores serving as a physical space for communities to congregate.