Tuesday 17 December 2019
Global enterprise applications company IFS has opened an office in Dubai to support its expansion plans in the Middle East.
With each partner, IFS aims to build go-to-market business plans, identify training requirements, and plan joint marketing and other investments. This will include the opportunity for the channel to run joint marketing events with IFS, leverage pre-built marketing campaigns in a box, and other tools to help their businesses.
With a direct presence in focus markets such as the UAE, Saudi Arabia and Oman, IFS is also looking to adopt a distribution model in other GCC countries such as Kuwait and Bahrain.