Tuesday 17 December 2019
One of the largest Ferrari showrooms in the world has been opened in Dubai by Al Tayer Motors, the official importer in the UAE for the Italian supercar.
The new showroom, located in the Al Manara area on Sheikh Zayed Road, covers 3,642 square meters, more than four times the size of the previous showroom.
Instead of a generic showroom concept, Al Tayer Motors has imagined a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their common love of the brand.
The ground floor of the new showroom features a main display area, which accommodates the entire Ferrari range, sitting alongside a client lounge with a private coffee bar.
It also features a Configurator Room equipped with state-of-the-art technology and a selection of options and materials. The most discerning clients can access the exclusive Atelier, inspired by the experience offered in the factory at Maranello and featuring samples of special paint colors, liveries, leathers and noble materials.
The entire first floor is dedicated to Ferrari Approved, the Prancing Horse’s pre-owned certification program.