Tuesday 17 December 2019
Armani/Casa has just unveiled a new store location and concept in Dubai Design District, showcasing the brand’s range of furniture, furnishings, accessories, décor and fabrics across a two-level store with expansive glass windows and a muted palette.
The concept was devised by brothers Ahmed A. Sultan and Hisham A. Sultan of Finasi, an interior design and fit-out firm founded in Italy in the 1970s. The space spans 500 square meters and will house both family-led concept Finasi and Armani/Casa, uniting the company’s main divisions under one roof.
First revealed in Milan’s flagship boutique on Corso Venezia, the design features sleek lines in pale oak and wood finishing, with platinum shades and metal mesh screens hanging from the ceiling to filter in light, all of which is contrasted with the red and bottle green tones of objects and accessories. The underlying concept behind the store is to create a distinctive atmosphere through a combination of products that are carefully displayed within a bright but softly lit environment.
Founded by Giorgio Armani, Armani/Casa has provided luxury furnishings and furniture since 2000, and also offers an interior design service for its discerning clientele. The space will showcase the current season’s novelties, including furniture, lamps, upholstered pieces and accessories as well as wall coverings, fabrics, rugs and textiles.