Sunday 17 November 2019
Ulysse Nardin, pioneering Swiss fine watch-maker and manufacturer, has opened its Middle Eastern flagship boutique in The Dubai Mall.
The boutique will help customers discover more about the brand and its history of over 170 years.
The store exudes a contemporary architectural concept by following a natural order; the sea below, the sky above and the horizon that separates them. Giving a subtle nod to the brand's maritime history, the retail concept marks a shift to the more disruptive and dynamic image Ulysse Nardin has cultivated over recent years.
From display counters forged from raw stone reminiscent of submerged rocks to unique translucent light fixtures in blown Murano glass, suspended like drops of water falling from the sky, the concept brings one above and below the water. A deep dive into where time is suspended.