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HEMA opens flagship store at Ibn Battuta Mall in Dubai

Amsterdam’s lifestyle department store expanding across Middle East


HEMA, the rapidly growing lifestyle department retailer from Amsterdam, has opened a flagship store at Ibn Battuta Mall in Dubai. The retailer opened a 5,500 square foot store, operated by Apparel Group, HEMA’s international licensing partner, which recently opened seven other store locations across the Middle East.

Thanks to the arrangement into ‘worlds’ and the transparent product presentation, HEMA customers can immediately see where products are located in the store. This means customers can find women’s items such as socks, underwear, jewelry and fashion in the ‘Women’ world while products for babies, with everything from romper suits to toys, are presented in the ‘Baby’ world.


Dubai FDI