Saturday 9 November 2019
LinkedIn announced the global launch of 'Open for Business', a new feature that allows freelancers and small business leaders to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search.
The global feature launch kicked off with an event that took place in Dubai.
The event is the first of its kind for LinkedIn and demonstrates the platform’s commitment to supporting SMBs and freelancers across the world through a product that is aligned with Dubai’s keen support for entrepreneurs and freelancers.
Support for small and medium enterprises is a critical pillar of Dubai’s economic policies and strategies. Open for Business aims to address the challenges these companies face in reaching potential clients. It is intended as a catalyst for growth that enhances the role SMBs play in boosting the local economy and increasing its competitiveness.
The Open for Business tool allows freelancers and small business owners to promote their services to the 660 million worldwide members of the platform. The feature complements existing tools and underpins LinkedIn’s vision of creating economic opportunities for every member of the global workforce, be it through business development, acquiring new clients, recruiting exceptional talent or expanding their network.
Through its supportive infrastructural ecosystem geared to boost the private sector and enable small and medium businesses to thrive, Dubai has established itself as a global hub for entrepreneurship and innovation.
According to figures from the Dubai Statistics Center, small and medium businesses contribute more than 47 percent of the UAE’s annual GDP and represent 95 percent of companies in the country. Early-stage start-ups make up nearly 50 percent of companies registered in Dubai.
To mark the launch, the LinkedIn logo illuminated Burj Khalifa, the world’s tallest skyscraper, located in the heart of Dubai.