Wednesday 25 September 2019
Atlanta-based Valor Hospitality Partners, a hotel management company that owns and operates more than 75 hotels in the United States, Africa, Asia, and Europe, has launched Valor Middle East in Dubai.
Valor Middle East is expected to provide hotel owners and brands with third-party management services, including food and beverage, capital fundraising, sales and marketing, and hotel development services.
Valor’s expanding global footprint includes a recent extension into the Sub-Saharan region of Africa, where it signed an exclusive agreement with IHG to roll out several franchised hotels over the next 10 years.
The Middle East hospitality landscape continues to grow and evolve. Valor has identified a gap in the market that the company is poised to fill. Franchising is not prevalent in the Middle East and Valor's relationships with major international brands make the timing right for the company.