Gentle Monster opens first Mideast store in Dubai Mall

South Korean brand joins forces with Mizzen to tap UAE market

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Saturday 21 September 2019

South Korean eyewear brand Gentle Monster has joined forces with Mizzen to form a joint venture and launch Gentle Monster in the Middle East.

The South Korean brand was established in 2011 under the philosophy of high-end experimentation. The brand's unconventional and multi-sensorial experiences aim to blur the boundaries between art and retail spaces.

Source

Dubai FDI

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