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Gentle Monster opens first Mideast store in Dubai Mall

South Korean brand joins forces with Mizzen to tap UAE market


South Korean eyewear brand Gentle Monster has joined forces with Mizzen to form a joint venture and launch Gentle Monster in the Middle East.

The South Korean brand was established in 2011 under the philosophy of high-end experimentation. The brand's unconventional and multi-sensorial experiences aim to blur the boundaries between art and retail spaces.


Dubai FDI