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Automation Anywhere places regional HQ in Dubai

Will serve a growing customer base in the Middle East

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Automation Anywhere, the global leader in Robotic Process Automation (RPA), announced its expansion into the Middle East with the opening of a regional headquarters in Dubai.

A dedicated office now serves a growing customer base in the Middle East and will play a key role in helping organizations overcome the barriers to adopting RPA, the company said. The fast-evolving technology uses software bots that work side-by-side with human workers to automate repetitive, mundane tasks – liberating people to focus on higher-level business value initiatives.

Digital transformation continues to gain traction in the region, backed by several government mandates. These include the UAE Strategy for Artificial Intelligence (AI) that aims to make UAE the top region in AI investments in key sectors.

Automation Anywhere aims to ease enterprise workforce pain points by implementing RPA technology across the region with an increased focus on industries such as finance, oil and gas, manufacturing and supply chain organizations.

Source

Dubai FDI