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Tencent Games picks Dubai to set up MENA HQ

Chinese gaming giant will be based in tech hub Dubai Internet City

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Dubai Internet City (DIC) will be home to the regional headquarters for the Middle East and North Africa (MENA) of Tencent Games, one of the world’s leading games platforms.

Tencent Games was launched in 2003, and has since grown into a global platform for game development, publishing, and operation. The company behind the platform, China-based Tencent, is a global conglomerate focused on internet-based technologies and employs 55,000 professionals worldwide.

The opening of Tencent Games’ regional headquarters is an indication of increased activity in the local and regional games industry which covers digital entertainment, education, and cultural experiences, a statement said. It also displays confidence in Dubai's innovation driven economy.

According to market research firm Newzoo, the revenue of the UAE games sector is estimated at USD 324 million in 2019. More than 80 percent of smartphone users in the UAE play mobile games, it said.

The UAE’s high mobile and internet penetration is an extremely encouraging indicator for tech firms across the world, and is especially relevant to the global games industry.