Monday 10 June 2019
Breitling has launched a retail concept in Mall of the Emirates, making it the Swiss luxury brand's third new boutique concept to be opened in the GCC within the last six months.
Located on the first floor of Mall of the Emirates, Breitling’s new 64 square meter boutique is the latest retail space to feature the brand’s new design concept — a contemporary urban interpretation of an exclusive industrial loft in a dynamic city.
The design of the boutique is inspired by a mid-twentieth-century industrial building as a nod to a time when the brand’s timepieces and intelligent measuring tools earned Breitling a formidable reputation. Unique props such as aircraft propellers, a bike, and a surf board combine with bespoke furniture to vividly bring to life the worlds of land, sea, and air.
The new boutique is home to the entire Breitling range of timepieces, with displays for the iconic Navitimer 1 and Navitimer 8, the Premier and the Superocean Héritage II, along with other specially selected watches and some of the brand’s vintage timepieces.