British luxury brand creates what it calls ‘immersive spaces’
Saturday 11 May 2019
British luxury brand Mulberry has announced two new store openings, in New York City and Dubai. Each conceived as immersive spaces, the new Mulberry locations complement its existing e-commerce and wholesale businesses in their respective cities.
The new Dubai store is the region’s first standalone store. It is located in the Fashion Avenue of the Dubai Mall and features a store concept designed in partnership between creative director Johnny Coca and British interior designer Faye Toogood to display the brand’s take on British culture.
The retail approach and store design helps shoppers to discover the brand’s identity while discovering the collections. The Dubai Mall store also stocks an extensive range of Mulberry’s lifestyle products for both women and men.
Dubai FDI
