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Continental launches Jebel Ali facility to serve regional demand

German tire company opens first-of-its-kind digital monitoring platform in the Middle East


Continental, the German tire and technology company, inaugurated its first warehouse facility in Jebel Ali, Dubai. The new warehouse will act as a hub connecting plants in Europe, North America, and South America with the brand’s distribution partners in the Middle East.

The inauguration of the first-ever warehouse facility in the UAE highlights the importance of the region, which has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009.

The year will also see the arrival of Continental’s new digital tire monitoring platform, ContiConnect. Designed especially for commercial vehicles, the new platform helps fleets maximize efficiency and send alerts if tire pressure deviates from the defined value.


Dubai FDI