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Samsung opens experience store in Dubai

Second such outlet in the world after Madrid


Samsung Electronics Co. has opened a “Samsung Experience Store” in Dubai Mall, the second of its kind following the first one in Madrid, Spain, in hopes of reaching out more directly to consumers in overseas markets.

The company said the new store in Dubai, with a total floor area of 915 square meters, is its largest retail outlet in the Middle East region.

Visitors will be able to have hands-on experience of Samsung’s “connected living solution” products, ranging from home appliances to small gadgets like smartphones and wearable electronics.


Dubai FDI