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Oppo opens second regional hub in Dubai

Smartphone company will make UAE its center for MEA operations


Smartphone brand Oppo has opened its second regional hub within the UAE and will make Dubai its new center for operations in the Middle East and Africa (MEA) region. The new base will be the hub for Middle East regional sales, distribution, and marketing. Oppo will also use the base to deepen technology partnerships with other private and public-sector entities, it said.

The hub will oversee the company’s continued expansion in the Middle East as it evaluates a potential entry into markets like Saudi Arabia. The opening is part of Oppo’s global growth strategy and the company recognizes Dubai's unique position as a regional nexus for business and technology innovation, it said.

The company first began offering products to consumers in select Middle East markets in 2015, later setting up a regional sales office in Cairo, Egypt, in 2016.

Andy Shi, President of Oppo MEA, said: "The Gulf region is a particularly exciting market for us given the large youth population, the high level of mobile connectivity, and the public's enthusiasm for new technology experiences. The UAE's combination of excellent infrastructure, open economic policies, and a strong talent pool make it an ideal hub from which to expand Oppo’s business in the Gulf. In particular, Dubai is a vibrant multicultural city from which we can showcase the Oppo brand and better communicate with consumers from across the region and around the globe."


Dubai FDI