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Breitling opens boutique at Dubai Mall

Swiss luxury watchmaker unveils ‘Premier Collection’ for the first time in the Middle East


Swiss luxury watchmaker Breitling has opened its new ‘industrial-chic’ boutique concept in The Dubai Mall, Dubai. To mark the special occasion, Breitling’s brand-new ‘Premier Collection’ of timepieces was unveiled in the Middle East for the first time.

Located in Fashion Avenue – part of the largest shopping mall in the world and home to more than 150 luxury brands – the new boutique is Breitling’s latest retail space to feature the brand’s new ‘urban contemporary’ concept.

The ‘Premier Collection’ introduces five distinct new models to the Breitling range. While the brand is highly regarded for its aviator and diver’s watches, these eye-catching timepieces have been created especially for use on land: Breitling’s first environment.


Dubai FDI