Tuesday 22 January 2019
American contemporary menswear designer John Varvatos has opened his brand’s first store in Dubai at Dubai Mall’s Fashion Avenue. The opening featured a performance by brand ambassador rapper and singer Machine Gun Kelly. This is the company’s first store in the Middle East.
The designer said Dubai, as a city that is “progressive in style and art”, is the perfect fit for the John Varvatos brand. The new boutique introduces customers to the John Varvatos Collection, John Varvatos Star U.S.A., and Bootleg by John Varvatos. In addition to ready-to-wear clothing, the store also features jewelry, eyewear, and fragrances.