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Roja Parfums opens store at Dubai Mall

British perfumery house expands Middle East portfolio

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UK-based Roja Parfums has opened a boutique store at Dubai Mall’s Fashion Avenue. Considered the world’s most luxurious fragrance house, Roja Parfums will deliver a unique sensory experience at the store.

Founder Roja Dove was once dubbed ‘a master tailor of scent’ by the New York Times, for his skill in selecting raw materials to packaging each product in a handmade, silk-lined box, and topping off the opulence with Swarovski encrusted, 24 carat gold coated caps.

The brand’s expansion is also stamped with a local touch with the exclusive tie-up with one of the region’s greatest talents, Ahlam Al Shamsi. Roja is set to announce the collaboration with the Bahraini-Emirati singer who has designed one of the perfumes for Roja.

 

 

Source

Dubai FDI