The branch combines self-service with on-demand customer care
Thursday 4 October 2018
Promising 80 percent digital interaction via self-serve journeys, HSBC UAE has unveiled its digital banking experience innovation, which is the first of its kind for HSBC globally, via a customer service unit (CSU) in Dubai’s Mirdiff City Center mall.
With the digital twist, the CSU has been upgraded to provide a mix of technology-enhanced and in-person advisory services that combine self-service with on-demand customer care.
The new digital branch design enables customers to perform most of the typical banking tasks that they would in a traditional CSU, using tablets, smartphones, digital touchscreens, and interactive digital workstations.
In the paper-free environment, service staff are equipped with customized smart watches to alert them when a customer needs help, with requests activated by SMS.
By using tablets and touchscreens to fill out digital e-forms, customers can open a new account and apply for a credit card instantly. Any signatures required are recorded digitally on tablets, and the relationship managers are available via video-conference.
At self-serve kiosks, customers can instantly emboss and print their HSBC debit and credit cards and check books.
Dubai FDI
