Thursday 4 October 2018
Van Cleef & Arpels has opened its newest boutique at Dubai Mall. The opening of the company’s fifth boutique in the UAE marks an important milestone in the maison’s plan to reinforce its presence in the region.
The maison has also presented the high jewelry collection Le Secret in Dubai for the first time. With its familiar yet inventive nature, hidden messages and labyrinthine paths, Le Secret collection is the expression of the maison’s creativity and ability to depict tender feelings.
This second boutique in Dubai features the maison’s authentic façade in a new yet timeless design. The interior is resplendent with a glass chandelier offset by the wooden parquet floor in an apartment-like layout, decorated with hand-painted gold leaf panels, silk and velvet draperies surrounding bubble-shaped glass vitrines.
Founded at Paris' 22 Place Vendôme in 1906, Van Cleef & Arpels came into being following Estelle Arpels' marriage to Alfred Van Cleef in 1895. It currently operates over 100 boutiques globally, including 11 locations in the Middle East.