Danish ad tech firm expands into Dubai

Adform aims to tap into a market with a fast-track growth trajectory

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Thursday 4 October 2018

Danish advertising technology company Adform has expanded its presence in Dubai, with additional regional growth planned in the near future. The company has also added offices in China and Australia.

Expansion into Dubai is a part of Adform’s continued commitment to back markets on a fast-track growth trajectory, the company said. It aims to support the development of MENA operations from the Dubai office.

The company says continued global expansion supports increasing requests from its clients for presence in new territories, even as it witnesses deeper adoption of products by more sophisticated global clients.

Adform, which provides integrated software as a service platform for the buying, managing, and serving of digital advertising, has grown from three original founders to more than 800 employees globally while enjoying a 14-year track record of double digit growth. The company’s software consists of a data management platform, a demand side platform, and an ad serving platform with advanced analytics, reporting, and creative tools that drive high impact digital advertising campaigns globally.