Sunday 9 September 2018
Reuter Communications, an integrated luxury marketing agency focused on Asia, has picked Dubai to open its first office in the Middle East and North Africa (MENA) to cash in on the region’s growing popularity with Chinese and Asian travelers.
This new office provides enhanced local and on-ground capabilities to Middle East businesses wanting to develop strategic marketing and digital communications initiatives to attract luxury Chinese and Asian travelers.
The company said that the new office is in response to a boom in requests from businesses in the luxury, hospitality, and travel sectors from the Middle East to cater to China’s affluent consumers and build their awareness in Asia.
Reuter Communications will offer a comprehensive range of marketing and communications services including helping MENA businesses establish their China and Asia social media and digital presence, public relations strategy, and communications support.
The Middle East is increasingly becoming a popular tourist and business destination for Asian and Chinese travelers. Growth is being driven by travel incentives including visa on arrival for Chinese nationals visiting the United Arab Emirates. This is the agency’s third office after Shanghai and Hong Kong.