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Henkel chooses Dubai
to open first regional
beauty lab

German firm’s lab will test beauty products tailored
specifically for regional customers

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German listed company Henkel has located its first beauty care laboratory in the Middle East in Dubai, to provide state-of-the-art technology to innovate and test beauty care products tailored specifically for regional consumers. The facility is the latest addition to Henkel’s global network of 22 major R&D centers.

This is the company’s second laboratory. Henkel opened its first one in 2013 for its laundry and home care business unit. Company officials said Dubai as a business and innovation hub is the ideal location for the new laboratory, which is a significant milestone in advancing its regional product portfolio. This will also ensure that each product that reaches the customers meets the highest standards of quality and formulas conform to local government and health regulations.

The lab will enable Henkel to leverage the technologies innovated in its German central competence center, while facilitating local developments to cater specifically to regional consumers’ needs. Henkel’s beauty care division is active in the branded consumer goods as well as the professional hair salon business, headlined by Schwarzkopf Professional hair salon products.

 

 

Source

Dubai FDI