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Red Wing expands Mideast presence with Dubai store

The store will offer Red Wing’s full range of personal protective equipment, including purpose-built footwear


US-based provider of safety footwear and personal protective equipment (PPE), Red Wing Shoe Company, has announced the opening of its new Red Wing Store in Dubai. The company has had a Middle East presence for half a century, providing protection, comfort and durability for energy industry workers.

The Dubai store will stock the full PPE offering including purpose-built footwear that meets or exceeds safety standards such as EN ISO and ASTM, flame resistant workwear, safety glasses, gloves and other PPE accessories.

The Dubai store pairs with the stores in Abu Dhabi to not only showcase Red Wing’s commitment to industrial workers in the UAE but to further cement the company’s position in PPE worldwide.

The UAE stores are a collaboration between Red Wing and the UAE-based Al Masaood distributor, a 35-year-old partnership. Red Wing and Al Masaood were recently honored by the Government of Dubai and Dubai Customs for being one of the first trade agencies to be registered in the country.

The company said in a statement that its new store in Dubai adds to its view of a bright future for the energy industry throughout the region.

In addition to its new store in Dubai, Red Wing has a longstanding office and distribution center in the United Arab Emirates, in addition to those in the US, UK, Norway and the Netherlands.




Dubai FDI