Monday 23 July 2018
Media, digital and creative communications company, Dentsu Aegis Network has announced that it is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency.
Merkle has recently acquired a full-service social media agency Your Social. People Based Marketing (PBM) is a new tool being used by brands to create personalized experiences. Merkle has used its capabilities in data, technology and analytics to rapidly expand in EMEA, which now comprises almost 1500 people in 14 offices across five countries. The company plans to capitalize on the growing regional appetite for people-based marketing.