Telstra sets up in Dubai to tap into MENA’s USD 38bn digital transformation
Company will offer Telstra’s high bandwidth, low latency, and secure network to support regional businesses
Sunday 22 April 2018
ICT company Telstra has announced the expansion of its business in the Middle East with a new point of presence (PoP) in Dubai in addition to a new office in the city-state, from late March 2018. The new PoP will offer flexible and dynamic access to Telstra’s high bandwidth, low latency and secure network to support businesses operating in the region. This is part of the company’s strategy to develop its business in the Middle-East and North Africa (Mena) region, which is emerging as an economic and technological powerhouse with companies increasingly turning to cloud-driven business models to accelerate innovation and scale.
The Telstra Programmable Network is a digital platform for enterprise network services, built on Software-Defined Networking. With this network, the company’s clients, which are businesses with operations in Dubai, will be able to optimize their IT through automated, near real-time provisioning of new applications and services without the need for significant infrastructure upgrades. The network also provides consumption-based pricing and secure access to multiple cloud services via a simple user interface.
By 2021, the region’s digital transformation spending is expected to top USD 38 billion (EUR 30.80 billion) and the region’s enterprise application software market is already estimated to be worth USD $719.4 million (EUR 583.10 million), the company noted.
This region has large and growing business demands and links to Asia, as well as specific requirements in media, finance, oil and gas – all key verticals and areas of expertise for Telstra. Dubai is also on the main cable route from Asia to Europe which the company is already investing in to connect its European business.