Dubai gets reason to smile with Invisalign’s regional office
Invisalign sees tremendous prospects for growth in the Middle East, especially in markets such as the UAE and Saudi Arabia
Sunday 22 April 2018
Digital orthodontics company, Invisalign MEA DMCC, a subsidiary of Align Technology, and provider of the Invisalign clear aligner brand, has announced it would be extending its global reach by opening its first regional office in the Middle East based in Dubai.
The Invisalign system is a modern, digitally based approach to straighten teeth with a series of custom-made aligners. The new office aims to service the rapidly growing and evolving region for digital orthodontics.
Over the last several years, the Middle East and African orthodontic market has grown steadily as the importance of dental health has increased among the general population of over 700,000. Today, the Middle East region is estimated to have nearly 440,000 new orthodontic case starts each year.
As of 2016, the Middle East and African orthodontic supply market is valued at USD 266 million and set to grow at a CAGR of 8.6 per cent to reach USD $309 million by 2021, according to market data forecast. This is in alignment with the global orthodontics supplies market which is also set to grow from USD 3.4 billion in 2016 to USD 5.9 billion in 2023, according to Research and Markets.
Invisalign sees tremendous prospects for growth in the Middle East, especially in markets such as the UAE and Saudi Arabia. An established presence in Dubai will enable it to provide direct support and ongoing clinical education to its growing customer base of Invisalign providers.