Sunday 22 April 2018
European prepaid and digital banking services provider, PrePay Solutions (PPS), has strengthened its presence in the UAE with the opening of an office in Dubai’s International Financial Centre, it announced on February 28, 2018.
As a significant step in the company’s global expansion strategy the new office gives it a real foothold in the region, and consolidates its presence in the market, allowing it to work more closely with current customers and prospects, enables new strategic partnerships with local businesses.
Digital transformation is predicted to boost the UAE’s GDP by almost USD 14 billion by 2020. PPS is already live with multiple banks in the region, including CBI Bank and RAKBANK and expects to harness market potential by building on its successful digitization of local payroll program for under-banked employees.
In partnership with parent company Edenred, PPS already delivers prepaid card programmes for C3, one of the UAE’s largest payroll programme managers. It is a part of the largest-ever digital migration in the region with RAKBANK, enabling local companies to deliver instant salary transfers to blue-collar workers on a prepaid payroll card. Cardholders can also access digital mobile remittance payments and loans.