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Dubai Tourism Strategy 2020

A roadmap toward attracting 20 million visitors per year by 2020

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The Dubai Tourism Strategy 2020 focuses on making Dubai the first choice for international leisure and business travelers, doubling their numbers from 2012. The initiative focuses on broadening the emirate’s offering in events, attractions, infrastructure, services, and packages and making it appealing to a wider audience.

The three-pronged strategy includes maintaining market share in existing source markets, increasing market share in markets with high growth potential, and increasing the number of repeat visits.

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Dubai Tourism Strategy

 

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Visit Dubai